About

The Dallas Downtown Association (DDA) is a 501(c)(3) nonprofit dedicated to fostering a vibrant, inclusive, and economically thriving downtown in Dallas, Oregon. Through a focus on historic preservation, arts, community engagement, and business development, the DDA works collaboratively with local partners to create a destination where residents and visitors can shop, dine, and connect. Guided by a vision that blends small-town charm with forward-thinking innovation, the organization supports initiatives that enhance the downtown experience while driving sustainable growth.

Central to this work is the nationally recognized Main Street Approach, which provides a proven framework for revitalization. As an affiliate of Main Street America and the Oregon Main Street Network, the DDA organizes its efforts around four key areas: Economic Vitality, Design, Organization, and Promotion. These “Four Points” guide programs that support local businesses, improve the physical environment, strengthen community partnerships, and activate downtown through events and placemaking.

By partnering with property owners, the City, and the Urban Renewal District, the DDA continues to bring new energy to downtown through projects like historic restorations, public art, and business attraction. The result is a dynamic, welcoming district that reflects the values and aspirations of the community—one that invites everyone to be part of its continued growth and success.