The Dallas Downtown Association (DDA) is an organization dedicated to fostering a vibrant downtown as the core of the wonderful city Dallas. Downtown Dallas is a wonderful place to work and visit. With safe and clean streets, devoted business owners, and a supportive community, historic Dallas is a thriving downtown district.

The DDA has partnered with property owners, the City, and the Urban Renewal District to revitalize our downtown to include locally painted murals, the successful restoration of historic buildings and signage, as well as extensive and award winning façade work at Corby's Public House. Over $2,000,000 in streetscape work has been done which has made downtown an easier and safer place to navigate. 

Interesting in supporting our mission to create a unique and vibrant downtown? Join the DDA here


DDA Committees

Much of the work accomplished by the DDA is done by our four volunteer-led committees who have a passion for the downtown and all of Dallas. If you're a new or existing member and interested in volunteering your time, learn more about our committees below!

Organization (Outreach) Committee:

Operating with the approval of the DDA Board, plans and creates the documentation and methods of execution for underlaying organizational structure of the association. The following lists some, but not all, of the committee's functions.

  • Drafts and staffs the DDA's Bylaws, Policies and Procedures Manual and Employee Handbook
  • Creates and oversees the DDA's members recruitment and retention programs
  • Drafts and staffs the DDA's Strategic Plan
  • Monitors and ensures the timely preparation and approval of the DDA's Annual Budget
  • Monitors and suggests actions to the Board relating to administrative and management practices such as bookkeeping, recordkeeping, member engagement and marketing materials and execution (e.g., website design and updates)
  • Monitors and suggests actions to the Board relating to the DDA's image and effectiveness of its mission and activities in the community

Design Committee:

Helps shape the physical image of Main Street as a place attractive to shoppers, investors, business owners, and residents.

  • Provide design education & advice
  • Help plan Urban Renewal District development
  • Connect business owners to available incentives & targeting key projects
  • Acts as the steward of public spaces within the historic downtown district
  • Facilitate the rehabilitation of existing private buildings & of new buildings
  • Enhance the walkability and ambiance of the historic downtown
  • Acts as the primary point of contact for the DDA for downtown beautification, building restoration and improvements, streetscape, parking and signage plus other physical enhancements or improvements as they develop
  • Creates and manages the Dallas Community Arts Master Plan

Economic Vitality Committee:

To understand the economic environment, identify new economic opportunities for the district, connect business owners with available business assistance, identify new businesses and help them locate successfully in Downtown Dallas.

  • Knowledge of current economic conditions
  • Identifying opportunities for economic growth and expansion
  • Strengthening existing and attracting businesses
  • Find new uses for historic Main Street buildings that maintain their historic look
  • Monitor the economic performance of the historic downtown district

Promotions Committee:

Promotes the downtown by organizing and supporting events and activities that attract both community members and visitors to enjoy Downtown Dallas.

  • Plan and implement regular downtown events like the Art and Wine Walk, bingo nights, scarecrow contest, and holiday storefront display contest
  • Create marketing plans that businesses can use.
  • Portray a positive image of our historic downtown through branding, printed materials, and a robust internet presence both on social media and the DDA website

Brian Dalton

President, Board of Directors

[email protected]

    I was first elected Mayor of the City of Dallas in 2010 after serving on the City Council for ten years, serving as President in 2009 and 2010, and concluded my role as Mayor in December of 2022. In 2019 I was President of the Oregon Mayors Association, and am a lifetime member of the OMA. I currently sit on the board of the Mid-Willamette Valley Council of Governments, and serve as chair of the Dallas Urban Renewal Advisory Committee.

    In 2001 I started and lead the Dallas Renaissance Committee, a unique organization which has as its purpose the revival of the historic downtown Dallas. The committee slowly transformed into a formal role with the creation of the Dallas Urban Renewal District in 2004, and later the Downtown Dallas Association in 2013. 

    Tyler Genovese

    Vice President, Board of Directors

    [email protected]

      Four kegs and seven years ago, I was brought into this world in North Hollywood California. From a young age I showed much athletic promise, playing both baseball and football from eighth grade through high school, and continuing football in junior college before switching to rugby. I first found my calling at age 21 when I got a job as a bouncer in a bar, and through that job I went on to work every position in the industry. With the help of my late father I was able to open Two Wolves Taproom, and to bring something new to Dallas - a bright, up-scale family establishment. With my wife by my side, I give back to the the community that helped us achieve our dream

      Jake Stamas

      Treasurer

      [email protected]

        Michell Platt

        Secretary for Board of Directors

        [email protected]

          Kevin Conzo

          Board Member

          [email protected]

            Max Croxford

            Board Member

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              Matthew Croxford was born in McMinnville Oregon. After graduating from McMinnville High School, Matt decided to join the workforce. He began what he then thought would be his lifelong career- a Freightliner. Some short years later the plant was shut down. While getting his hair cut at the barber shop he had been going to since he was a kid it hit him... Barbering! Matt completed the course, passed the bar, and received his license. He is passionate about keeping his barbershop a place where men can gather, socialize, and relax. He is passionate about giving back to the community. In his free time Matt enjoys dirtbike riding, snowboarding, and playing with his dog Rudy. He is a loving husband to his wife Sara and father to his children Lyla and Nick. 

              Valerie Feliciano

              Board Member

              [email protected]

                Valerie was born and raised just north of San Francisco. In 2000 she moved to the great state of Oregon and never looked back. She now lives and works in the Dallas /Monmouth area where both the people and the scenery are amazing. Valerie truly believes she is living the dream and is committed to helping others do the same. As a State Farm Agent, she is committed to providing her customers with all the information and support they need to feel confident in their coverage. Since starting her career with a State Farm office in 2018, Valerie has had the privilege of positively impacting the lives of countless policyholders. Valerie opened her State Farm office in Dallas in May 20221, and you can be sure that her office with have your back with with auto insurance, homeowners insurance, life insurance, business insurance and much more.

                Bert Pate

                Board Member

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                  I got my BA in 1959, my MA in 1969, and my JD in 1979. I spent 28 years in the Air National Guard and Air Force Reserves, and ended my career as Chief of Intelligence at Fourth Air Force with 13 operational C130 units. I also spent time working in Washington and on trips to south America and Europe. I spent time at Lawrence National Labs, where I supervised other teachers, planned programs, and published a newsletter for teachers and Congress. I was also chosen to be a Teacher on the Edge of Space with NASA. I was President of the Walnut Creek, CA Kiwanis Club where we raised funds for local charities. I have been a Master Gardener for over 25 years. 

                  Erin Ryden

                  Board Member

                  [email protected]

                    I am an Iowa native... not to be confused with Idaho (we grow corn, not potatoes). I got my start in the creative field doing grassroots marketing and graphic design for regional bands and concerts. Prior to launching my own business I grew my expertise working with non-profits and educators. In 2021 my husband Nate and I launched Altar Media, a full-service creative agency that serves local businesses, non-profits, and start-ups with their marketing needs. When I'm not working I love spending time outdoors hiking, biking, or running around with my dogs. 

                    Jason Saunders

                    Board Member

                    [email protected]

                      Betty Sledge

                      Board Member

                      [email protected]

                        Betty entered the field of behavioral health in 1998 at Polk County Mental Health as a child and family therapist. She was a member of the core team that established the Service Integration model which was the first in the state. Betty continues her employment at Polk County through the Older Adult Behavioral Health Initiative. She has worked in the areas of outreach, prevention, therapy, crisis work, families, adults, geriatric, and the chronically metal ill populations. Betty is current president of the Dallas Area Seniors, a 501C3, and has managed a chocolate confectionary that was also a 501C3. She holds a Master's Degree from Western Oregon University in Clinical Child and Youth Work, and a masters from the University of Portland in Pastoral Ministry.