The Dallas Downtown Association has been working for several years to foster a vibrant downtown as the core of our city.

With beautiful buildings, safe and clean streets, and devoted business owners, historic Dallas is realizing its potential as a thriving downtown district. 

For several years, the Association has partnered with property owners, the City, and the Urban Renewal District and others to revitalize many elements of our downtown to include artful murals, the successful restoration of the colorful and historic "Blue Garden" sign, the award-winning Corby's facade reconstruction and other extensive building work. In addition, over $2,000,000 in streetscape work has been accomplished which has fundamentally revitalized the positive ambiance of downtown.

We hope that you will join in our mission to restore and invigorate downtown Dallas!



DDA COMMITTEES

The real work of the DDA is accomplished by our four primary Committees which operate under the Main Street Model. Each consists of volunteers who have a passion for one or more of the four subject areas of these committees.


Organization Committee:

Operating with the approval of the DDA Board, plans and creates the documentation and methods of execution for underlaying organizational structure of the Association. The following lists some, but not all, of the Committee's functions.

  • Drafts and staffs the DDA's Bylaws, Policies and Procedures Manual and Employee Handbook
  • Creates and oversees the DDA's members recruitment and retention programs
  • Drafts and staffs the DDA's membership recruitment and retention programs
  • Drafts and staffs the DDA's periodic Strategic Plan
  • Monitors and ensures the timely preparation and approval of the DDA's annual Budget
  • Monitors and suggests actions to the Board relating to administrative and management practices such as bookkeeping, recordkeeping, member engagement and marketing materials and execution (e.g., website design and updates)
  • Monitors and suggests actions to the Board relating to the DDA's image and effectiveness of its mission and activities in the community


Design Committee:

Helps shape the physical image of Main Street as a place attractive to shoppers, investors, business owners, and residents. 

  • Provides good design education & advice
  • Helps plan Urban Renewal District development
  • Links business owners to available incentives & targeting key projects
  • Acts as the steward of public spaces within the District.
  • Facilitates the rehabilitation of existing private buildings & of new buildings
  • Enhances the walkability and ambiance of the district District
  • Acts as the primary point of contact for the DDA for downtown beautification, building restoration and improvements, streetscape, parking and signage plus other physical enhancements or improvements as they develop


Economic Vitality Committee:

To understand the market, identify new market opportunities for the district, link business owners with available business assistance, find a new market.

  • Understanding Market / Identify New Market opportunities / Link business owners with available resources and assistance.
  • Knowledge of the current economic condition
  • Identifying opportunities for market and growth
  • Strengthening existing and attracting new ones
  • Find viable uses for traditional main street buildings
  • Develop financial incentives & capital for business development and possible rehabilitation.
  • Monitoring the economic performance of the district


Promotions Committee:

Geared toward promoting the downtown as the center of commerce, culture, and community life for residents and visitors alike. 

  • Promoting downtown as entering of commerce,  culture, and community life.
  • Understanding changing market  (shoppers and competition).
  • Building on downtown assets.
  • Creating image campaigns, retail promotions, and special events.
  • Marketing downtown through branding, print materials, and online.

Marlene Cox

President, Board of Directors

[email protected]

    Chair - Economic Vitality Committee

    Mark Brehm

    Vice President, Board of Directors

    [email protected]

      Chair - Organization Committee

      April Madison

      Treasurer, Board of Directors

      [email protected]


        Lisa Marshall

        Secretary, Board of Directors

        [email protected]

          Chair - Promotion Committee

          Rich Wolcott

          Board of Directors

          [email protected]

            Rachel Greco

            Board of Directors

            [email protected]

              Steve Mohr

              Board of Directors

              [email protected]

                Joe Koubek

                Board of Directors

                [email protected]

                  Melanie Fisher

                  Executive Director, Staff

                  [email protected]

                    Co-Chair - Promotions Committee